ADVANCED GRAPHIC DESIGN ART 490

SPRING ART 490 TUES/THURS 6:30-8:30


PART I: ADVANCED TYPOGRAPHY | Weeks 1-6
This section expands on previously learned principles and incorporates more advanced
issues such as organization, hierarchy, layout and grid systems. Students will begin to
investigate ways to communicate content and meaning of text. The work is geared toward
inclusion in the final portfolio.

Project | Typographic Book | Weeks 1-3
Taking a traditional children’s story, re-designing the book using strong, experimental typography and original illustration or photography.

Project | Publication Layout| Weeks 4-6
Redesigning an existing publication, or generating a new publication, using strong, experimental typography and original illustration or photography.


PART II: INFORMATION DESIGN  | Weeks 7-11 
This section students will develop design strategies for the visual presentation of complex  information. Students will investigate the design, editing and analysis of graphic representations of data. The course will explore ways to enhance the clarity, density, and dimensionality of information display. The work is geared toward inclusion in the final portfolio.

Possible Projects | CSR Report or Annual Report
Research, write, assemble data as content for a CSR Report or a Corporate Annual Report. Concept, design, and refine the final publication for inclusion in the portfolio. 48-60 page document including information graphics, charts, graphs in addition to copy, illustration/photography.

PART III: THE BUSINESS OF DESIGN | Weeks 12-16
This section of the course is intended to prepare students for the profession from a practical, business perspective. We will touch on the following; professional relationships, designer, illustrator, project manager, client, art director, advertising agency, design firm, in-house. In addtion to; legal rights and issues, copyright, work-for-hire, freelancing, spec work, sales tax. Esstential business practices; use of fonts, software, illustration, photography, billing, tracking, record keeping, salaries, trade customs, contract, forms, proposals