Friday, March 1, 2013

UPDATED PORTFOLIO SCHEDULE


SPRING PORTFOLIO CLASS SCHEDULE-FRIDAY's 8am

3/1 Introduction to the book
3/15 Portfolio Grid Rough Content Layout Due
           Portfolio Cover Design

3/21 THURSDAY
           Rough Layout of entire book
           Photography of products (style/lighting)
Shot list
3/22 Y CONFERENCE

3/29 Tight layouts of the entire book
4/5 Final Photography completed
Final art files to Printers Portfolio pages
Resume & Biz Cards
4/5-4/19 Printing/Fabrication
4/12 Website/Behance Site Done
4/19 Portfolio Review Table Mock-up
4/25 PORTFOLIO REVIEW - PLNU
4/26 Prep for AIGA Review
4/27 AIGA PORTFOLIO REVIEW REGISTRATION
5/11 AIGA PORTFOLIO REVIEW ----EVERYONE TO PARTICIPATE

Thursday, February 28, 2013

African Branding Project

FRIDAY MORNING 8am KICK-OFF MEETING
w/Beryl Forman from the El Cajon Boulevard Business Improvement Association.

Look at all the restaurants on this site, map their locations and proximity to one another.
http://www.africanfoodsd.com/#
http://www.theboulevard.org










Intro To THE BOOK


DECESIONS TO MAKE         

-size
-binding method
-cover material
-template/grid
-content
-photo style
-layout
-credits page

The goal is to establish a template that can be repeated with some variations to create a visually compelling yet well organized book.

Think about the parts of each page to determine the needed elements.
1.         Heading/Name of project
2.         Description of project
            objective
            solution
4.         Image of your design piece
5.         Process work to get to the design piece
6.         Written description of the process
7.         Page numbers
8.         Quotations

When you know what is needed you can create layouts to communicate the spreads.
Develop 1-5 templates to show how you would place elements on your portfolio pages
Choose the best templates and develop the overall pagination of the book showing your content and where it will fall.

Flow Example:          
1. Cover
2. Table of contents
3. Introductory writings and images to your portfolio book (is there a theme---this
    could be from your personal identity system, patterns etc)
4. Project One Intro page
    Multiple spreads per project
      -process work, mood board images, mind mapping
      -hero shots, detail shots
5. Project Two Intro page
    Multiple spreads per project
     -process work, mood board images, mind mapping
    -hero shots, detail shots
Etc. 1-10
6. Logo page/s
7.  Credits page, thank and acknowledge instructors, photographer, collaborators, contributors

SEQUENCING
Using the fence and rail post technique we can develop the sequence order of your portfolio. Best piece first, second best piece last and third best as middle fence post. We should then work on the order of the additional pieces mixing color and black and white and content.

Your job will be to turn in well-written material that demonstrates good grammar and is spell checked. This is actually a requirement by the department that you submit a sample of your writing.

It is advisable to double and triple spell check your copy by setting the type in the point size, font and layout style you plan to use in your book.

THINGS YOUR PORTFOLIO SHOULD DEMONSTRATE
Technical expertise
Flawless cutting, mounting, things straight and crisp
Variety of typographic solutions: fonts, styles and arrangements
Solid layout
Ability to work in different formats and styles with a variety of clients
How you think- Process work
Conceptual and writing skills
Illustration, drawing and photography
Showcase your unique skills

Techniques
Model making, tight comps, mock ups, paints, pastels, crayons and experimental techniques, computer generated imagery, original photos and illustrations, cut paper, exciting textures, die cuts, embossing, pop ups, special effects, low budget to high budget

Process Work
How you solved any given design problem will become a valuable part of your overall portfolio content.  You need to collect in folders all your developmental sketches, mind maps, word lists and dummies. These can be incorporated into process pages.




Wednesday, February 20, 2013

Designer As Entrepreneur


Designers Are The New Drivers Of American Entrepreneurialism



Designers are merging their ways of thinking with startup culture. The result, writes Bruce Nussbaum, is greater innovation and astounding VC success rates.

I recently walked into a packed hall of 200 Parsons students for an event called “Start Something--Why Creatives Need to Become Entrepreneurs,” organized by the NYCreative Interns group. Four women entrepreneurs, including Laurel Touby, the founder of Mediabistro, were up front, talking about their experiences of launching their respective businesses. The incredible energy in the room highlighted an emerging trend--the headlong crash of creativity into capitalism to forge a startup model for the future. In this new model, designers drive the force of American entrepreneurialism.
http://www.fastcodesign.com/1665120/designers-are-the-new-drivers-of-american-entrepreneurialism


















http://www.amazon.com/The-Design-Entrepreneur-Turning-Graphic/dp/B00AK3WXQG
















http://brineandbyway.com/brine-and-byway/?pfsection=539413&parent=532345&pfsection_name=DESTROYED_T-SHIRTS

Tuesday, February 12, 2013

PORTFOLIO PHOTOGRAPHY



SAMPLE PHOTOGRAPHY FOR STYLE, shot on a neutral background, on white seamless, shooting packaging multiple views/angles. Last sample shows a rendering versus mocked up packaging. These are examples from student work posted on DIELINE.









Thursday, February 7, 2013

EGD

Museum Project
-elevation view (flat view of the exterior entry wall
-design intent page, calling out specifications (color, typeface, materials to be used etc.)

Hotel/Amenity Project
-take existing identity/logo
-design a sign for the entry
-elevation view
-design intent page, calling out specifications (color, typeface, materials to be used etc.)






Tuesday, January 29, 2013

PLNU PORTFOLIO REVIEW

REVIEWERS TO DATE
Ron Miriello
Bobby Buchanan
Bennett Peji
Amy Levine
Scott Mires
Courtney Mayer
Cheryl Dine
Peter Horjus
Laura Coe Wright
Tyler Blik
Dave Conover
Min Choi

Monday, January 28, 2013

CSR REPORTS

CSR Reports feature and link to recently published, non-financial Corporate Social Responsibility and Sustainability reports. The CSR Reports page also lists any press releases associated with the publication of a given report. Reports are associated with an issuing CSRwire member. You can also search for reports via our search page.
http://www.csrwire.com/reports?page=1

Link thanks to Houston!

Wednesday, January 9, 2013

INTERNSHIPS

Ruff Haus Design
They can email their resume/portfolio link or PDF samples to me – Darya Doktorsky
Project Coordinator
Ruff Haus Design, Inc.
P: 619/523-8181
F: 619/523-1318
www.ruffhaus.com
1665 Union Street, Suite B
San Diego, CA 92101

Townsend Advisers
The postion is for a paid internship with a digital analytics company in Sorrento Valley called Anametrix. The intern would need to have  a basic skill set in graphic design so that he/she can assist the marketing department with items such as e-book and white paper layout. It would be a paid internship with the opportunity to be hired on afterwards. More information can be found here: http://anametrix.com/careers/
Elizabeth Baron
Account ManagerTownsend Advisers
(619) 786-8032 ext 5
www.townsendadvisers.com

San Diego Magazine
gloriat@sandiegomagazine.com 
If you believe you meet the requirements and have a genuine interest in the field, please apply by sending your resume and photo samples to gloriat@sandiegomagazine.com. Please be cautious of file size when submitting your application.

Justin Skeesuck
The Disabled Traveler™
See the World Differently
http://seenandnoted.us/
(619) 277 2585
BUCHANAN DESIGN
BOBBY BUCHANAN, AIGA San Diego - President
5230 CARROLL CANYON ROAD Nº 210
SAN DIEGO, CA 92121  
858.450.1150  

Incitrio 
creative solutions for global brands
Angela Hill, AIGA
CEO & Chief Creative Officer
858.202.1822
@incitrio twitter

Bennett Peji Design
Bennett Peji, AIGA Fellow
www.pejidesign.com
619-238-4555

Laura Coe Design Associates
Laura Coe Wright
www.coedesign.com
619.223.0909

Monday, January 7, 2013

303 DESIGN COLLECTIVE

Vote on final 303 logo

African Sisters Produce
  • finalize logo-Megan
  • create final art files
  • make signage, aprons, etc.
Luchia's Produce
  • finalize logo-Stephanie
  • create final art files
  • make signage, aprons, etc.
PLNU Portfolio Review Identity
  • poster
  • invitation
AIGA Portfolio Review Identity
  • theme/name
  • poster
  • eblast
  • web buttons
  • t-shirts
  • signage
African Business District Branding ( El Cajon Blvd Business Improvement Association)
  • environmental graphics
Hornbill Produce
  • Burmese Farmer's Group
  • logo
  • biz cards
  • recipe cards
  • produce signs
  • banners
Organic Baby Clothing Line Branding
  • logo
  • labels
  • website
  • tags
  • advertising
Awash Ethiopian Restaurant Pop-up Restaurant
  • logo
  • ?

Friday, January 4, 2013

PORTFOLIO SCHEDULE

SPRING PORTFOLIO CLASS SCHEDULE-FRIDAY's 8am

1/11 Project #6 Finalized (presented)
Turn in “Portfolio Work Review” & “Commitment Contract”
1/18 Project #7 Finalized (presented)
1/25 Project #8 Finalized (presented)
2/1 Project #9 Finalized (presented)
2/8 Project #10 Finalized (presented)
2/15 Logos 1-5 Finalized (presented)
2/22 Logos 6-10 Finalized (presented)
3/1 Introduction to the book
3/15 Portfolio Grid Rough Content Layout Due
           Portfolio Cover Design

3/21 THURSDAY
           Rough Layout of entire book
           Photography of products (style/lighting)
Shot list
3/22 Y CONFERENCE
3/29 Tight layouts of the entire book
4/5 Final Photography completed
Final art files to Printers Portfolio pages
Resume & Biz Cards
4/5-4/19 Printing/Fabrication
4/12 Website/Behance Site Done
4/19 Portfolio Review Table Mock-up
4/25 PORTFOLIO REVIEW - PLNU
4/26 Prep for AIGA Review
4/27 AIGA PORTFOLIO REVIEW REGISTRATION
5/11 AIGA PORTFOLIO REVIEW ----EVERYONE TO PARTICIPATE

Thursday, January 3, 2013

DESIGN AWARDS ENTRY DEADLINES

GOAL: EVERY STUDENT HAVE AT LEAST ONE FABULOUS PIECE TO ENTER!
CMYK = Jan 21
SD ADDY's = Jan 25
PRINT = Feb 1(early bird)
HOW = Feb 22
CA DESIGN = May 10
CREATIVITY = May 21


Thursday, December 6, 2012

HOLIDAY BREAK READING!
See sidebar for links to the following books (Christmas list requests!)
1. Thinking With Type
2. Designing For Social Change
3. Grid Systems
4. The Wayfinding Handbook

Thursday, November 29, 2012

FINAL 2 WEEK SCHEDULE

Thursday, November 29
-present 303 logo concepts
-present African Sisters Produce and Luchia Produce logo concepts
-present Museum Project progress
a. exhibition image selection
b. visual language board
c. elevation view of intro wall
-we have a new job for 303--art department note card/envelope

Tuesday, December 4-presentation to Courtney
-semi-formal presentation of portfolio projects, in 11x17 PDF format (loaded on the server, each student with a SINGLE PDF file, to run through 5 minutes each) this presentation will include progress on the museum project
-refined logos to present also in PDF format
a. 303
b. Afican Sisters
c. Luchia

after the presentation, I will want to see the following:
-cover, and at least 2 spreads from the museum catalog, roughs for; tickets, poster, brochure, website homepage
-any progress on other projects for review
-"2-Produce" clients identity system, extensions; signage, packaging etc.


YOU WILL STAY IN THE LAB UNTIL 8:50-go and come back will GD 3 presents


Thursday, December 6
-final 303 logos
-final African Sisters logo, packaging, signage boards due
(MEETING WITH THE CLIENTS ON FRIDAY TO PRESENT)
-Museum Project
a. Intro wall elevation rendering
b. Catalog layout
c. Tickets, brochure, poster, advertisement


Tuesday -- optional, well not so optional final meeting time to review work before final presentation


THURSDAY, DECEMBER 13
FINAL PRESENTATION, 5pm
a. final PDF presentation of at least 6 projects

Over the break, no break for you guys!
-continue to refine, and complete the current projects
-outline what the balance of the portfolio projects you would like to do (3-4) in the 6 weeks we will have to continue to build our projects, so on the first day of class you will be prepared to present creative briefs, roughs ideas on those projects, see next item
-prep for Portfolio/Advanced GD by selecting your "designer as entrepreneur" project; app, product, book, wrapping paper, clothing line, totally up to you   --- decide which identity system you want to use as the foundation for your ENVIRONMENTAL hospitality signage project, either for the hotel, or a restaurant, shop (only working on the implementation to signage, not on creating something all new).





Thursday, November 15, 2012