African Branding Project

FRIDAY MORNING 8am KICK-OFF MEETING
w/Beryl Forman from the El Cajon Boulevard Business Improvement Association.

Look at all the restaurants on this site, map their locations and proximity to one another.
http://www.africanfoodsd.com/#
http://www.theboulevard.org

Intro To THE BOOK

DECESIONS TO MAKE         

-size

-binding method

-cover material

-template/grid

-content

-photo style

-layout

-credits page

The goal is to establish a template that can be repeated with some variations to create a visually compelling yet well organized book.

Think about the parts of each page to determine the needed elements.

1.         Heading/Name of project

2.         Description of project

            objective

            solution

4.         Image of your design piece

5.         Process work to get to the design piece

6.         Written description of the process

7.         Page numbers

8.         Quotations

When you know what is needed you can create layouts to communicate the spreads.

Develop 1-5 templates to show how you would place elements on your portfolio pages

Choose the best templates and develop the overall pagination of the book showing your content and where it will fall.

Flow Example:          

1. Cover

2. Table of contents

3. Introductory writings and images to your portfolio book (is there a theme---this

    could be from your personal identity system, patterns etc)

4. Project One Intro page

    Multiple spreads per project

      -process work, mood board images, mind mapping

      -hero shots, detail shots

5. Project Two Intro page

    Multiple spreads per project

     -process work, mood board images, mind mapping

    -hero shots, detail shots

Etc. 1-10

6. Logo page/s

7.  Credits page, thank and acknowledge instructors, photographer, collaborators, contributors

SEQUENCING

Using the fence and rail post technique we can develop the sequence order of your portfolio. Best piece first, second best piece last and third best as middle fence post. We should then work on the order of the additional pieces mixing color and black and white and content.

Your job will be to turn in well-written material that demonstrates good grammar and is spell checked. This is actually a requirement by the department that you submit a sample of your writing.

It is advisable to double and triple spell check your copy by setting the type in the point size, font and layout style you plan to use in your book.

THINGS YOUR PORTFOLIO SHOULD DEMONSTRATE

Technical expertise

Flawless cutting, mounting, things straight and crisp

Variety of typographic solutions: fonts, styles and arrangements

Solid layout

Ability to work in different formats and styles with a variety of clients

How you think- Process work

Conceptual and writing skills

Illustration, drawing and photography

Showcase your unique skills

Techniques

Model making, tight comps, mock ups, paints, pastels, crayons and experimental techniques, computer generated imagery, original photos and illustrations, cut paper, exciting textures, die cuts, embossing, pop ups, special effects, low budget to high budget

Process Work

How you solved any given design problem will become a valuable part of your overall portfolio content.  You need to collect in folders all your developmental sketches, mind maps, word lists and dummies. These can be incorporated into process pages.

Designer As Entrepreneur

Designers Are The New Drivers Of American Entrepreneurialism

Written by: Bruce Nussbaum

Designers are merging their ways of thinking with startup culture. The result, writes Bruce Nussbaum, is greater innovation and astounding VC success rates.

inShare

I recently walked into a packed hall of 200 Parsons students for an event called “Start Something--Why Creatives Need to Become Entrepreneurs,” organized by the NYCreative Interns group. Four women entrepreneurs, including Laurel Touby, the founder of Mediabistro, were up front, talking about their experiences of launching their respective businesses. The incredible energy in the room highlighted an emerging trend--the headlong crash of creativity into capitalism to forge a startup model for the future. In this new model, designers drive the force of American entrepreneurialism.
http://www.fastcodesign.com/1665120/designers-are-the-new-drivers-of-american-entrepreneurialism

http://www.amazon.com/The-Design-Entrepreneur-Turning-Graphic/dp/B00AK3WXQG

http://brineandbyway.com/brine-and-byway/?pfsection=539413&parent=532345&pfsection_name=DESTROYED_T-SHIRTS

PORTFOLIO PHOTOGRAPHY

http://www.thedieline.com/blog/category/features-student-spotlight

SAMPLE PHOTOGRAPHY FOR STYLE, shot on a neutral background, on white seamless, shooting packaging multiple views/angles. Last sample shows a rendering versus mocked up packaging. These are examples from student work posted on DIELINE.

EGD

Museum Project
-elevation view (flat view of the exterior entry wall
-design intent page, calling out specifications (color, typeface, materials to be used etc.)

Hotel/Amenity Project
-take existing identity/logo
-design a sign for the entry
-elevation view
-design intent page, calling out specifications (color, typeface, materials to be used etc.)