Unite Identity

Congratulations Victoria, the students from the other schools voted on all the great logos submitted by many of you and have chosen Victoria's to be used on all the collateral materials. The schedule is really tight.

Please work on poster designs which include the following info:
AIGA logo (box)
Unite logo
Date, time, location of event
PLNU address, name of building
Speaker: Margo Chase

PORTFOLIO REVIEW ART 469

SPRING 2012 ART 469 --- FRIDAY’s 8am-9:30am
Killer schedule to keep. We will use the class time to review the work done outside the class. You need to plan your life around the requirements for this and the Advanced Course, all building to AMAZING PORTFOLIO'S!

S C H E D U L E

WEEK 1-7
-Projects 7-10, balance of logos
-Portfolio Building --- working on content to go into the portfolio

WEEK 7
-Introduction to the book
-Portfolio Theme
-Portfolio Grid Rough Content Layout

WEEK 8
-Portfolio Grid Refined Content Layout

WEEK 9-10
-Photography of products
-Rough Layout of entire book

WEEK 11-13
-Tight layouts of the entire book


WEEKS 14-15
-Printing/Fabrication Process

ADVANCED GRAPHIC DESIGN ART 490

SPRING ART 490 TUES/THURS 6:30-8:30


PART I: ADVANCED TYPOGRAPHY | Weeks 1-6
This section expands on previously learned principles and incorporates more advanced
issues such as organization, hierarchy, layout and grid systems. Students will begin to
investigate ways to communicate content and meaning of text. The work is geared toward
inclusion in the final portfolio.

Project | Typographic Book | Weeks 1-3
Taking a traditional children’s story, re-designing the book using strong, experimental typography and original illustration or photography.

Project | Publication Layout| Weeks 4-6
Redesigning an existing publication, or generating a new publication, using strong, experimental typography and original illustration or photography.


PART II: INFORMATION DESIGN  | Weeks 7-11 
This section students will develop design strategies for the visual presentation of complex  information. Students will investigate the design, editing and analysis of graphic representations of data. The course will explore ways to enhance the clarity, density, and dimensionality of information display. The work is geared toward inclusion in the final portfolio.

Possible Projects | CSR Report or Annual Report
Research, write, assemble data as content for a CSR Report or a Corporate Annual Report. Concept, design, and refine the final publication for inclusion in the portfolio. 48-60 page document including information graphics, charts, graphs in addition to copy, illustration/photography.

PART III: THE BUSINESS OF DESIGN | Weeks 12-16
This section of the course is intended to prepare students for the profession from a practical, business perspective. We will touch on the following; professional relationships, designer, illustrator, project manager, client, art director, advertising agency, design firm, in-house. In addtion to; legal rights and issues, copyright, work-for-hire, freelancing, spec work, sales tax. Esstential business practices; use of fonts, software, illustration, photography, billing, tracking, record keeping, salaries, trade customs, contract, forms, proposals

LOGOS TO RE-DO

Regents Bank, Goodrich, Verizon, Leap Wireless, Qualcomm, Stratagene, Micron, Genesis HealthCare, King Chavez Charter School, Life Technologies, Callaway Golf, San Diego Port District, Maxwell Technologies, ResMed, Sharp Healthcare, PetCo, San Diego Opera, Comic Con, Albert Einstein Academies, Coleman Tech Charter School, Museum School