AIGA LINK Looking for Mentors

The AIGA San Diego LINK Art Program is starting up for 2011-2012 and is looking for mentors. The program consists of workshops lead by local designers/illustrators/artists that allow the students to get a glimpse of what is possible in the arts. Watch this youtube video for details.

The workshops run between the months of October and March on Saturdays between 9:00 AM to 1:00 PM. If you are interested in mentoring, please arrive at 8:00 AM for the mentor orientation on Saturday, October 8, 2011. The program is located in the East Village near trolley and bus lines for easy access:

Space 4 Art/ 325 15th Street/ San Diego, CA 92101

We hope you can join us at the Orientation to see how you can make a difference! This year will be one of our best yet. If you would like to receive fliers to hand out please send an e-mail to: directorlink@aigasandiego.com /Sondra Lagnado AIGA LINK Art Program Director/Phone: 619.565.6337/ aigalinksd.org

AIGA Student Group Meeting

Friday September 30 3:30-4:00 Keller 101

design be John Castillo

UPDATED SCHEDULE

Pantone Promotional Poster Defined

Pantone Poster Series
Project Objective: Create a series of promotional posters for PANTONE. Pantone is a company that develops ink and color matching systems so that designers (interior, graphic, web) can match colors across platforms. I think it is interesting that their newest product is digital. Pantone Matching System = PMS colors.

www.pantone.com
http://www.pantone.com/pages/ptv/ptv_clips.aspx

CSR Defined

Corporate Social Responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business)[1] is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. 
The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, CSR-focused businesses would proactively promote the public interest (PI) by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. 
CSR is the deliberate inclusion of PI into corporate decision-making, that is the core business of the company or firm, and the honouring of a triple bottom line: people, planet, profit. The term "corporate social responsibility" came in to common use in the late 1960s and early 1970s, after many multinational corporations formed. The term stakeholder, meaning those on whom an organization's activities have an impact, was used to describe corporate owners beyond shareholders as a result of an influential book by R. Edward Freeman, Strategic management: a stakeholder approach in 1984. [2] Proponents argue that corporations make more long term profits by operating with a perspective, while critics argue that CSR distracts from the economic role of businesses. Others argue CSR is merely window-dressing, or an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations. CSR is titled to aid an organization's mission as well as a guide to what the company stands for and will uphold to its consumers. 
Development business ethics is one of the forms of applied ethics that examines ethical principles and moral or ethical problems that can arise in a business environment. ISO 26000 is the recognized international standard for CSR (currently a Draft International Standard). Public sector organizations (the United Nations for example) adhere to the triple bottom line (TBL). It is widely accepted that CSR adheres to similar principles but with no formal act of legislation. The UN has developed the Principles for Responsible Investment as guidelines for investing entities.
EXAMPLES
http://www.thehersheycompany.com/social-responsibility/csr-report.aspx

http://www.starbucks.com/responsibility/learn-more/goals-and-progress

http://www.sony.net/SonyInfo/csr/issues/report/2010/pdf/CSR2010E_all.pdf

I Commit to the Process

Commitment Contract

This is not a dress rehearsal. Your life is here. You must demonstrate standards of business sophistication and aesthetic savvy. To have a successful career-talent alone is not enough. You must have passion, ambition and commitment to want to do your personal best. You must be informed about your chosen career and the world at large. The portfolio is the most important expression of who you are and what you want to be. It is the visual expression and psychological shorthand that must tell your unique story. What you are making is the visual embodiment of you. 

Portfolio is the single most anxiety producing element and the most critical part of your job search. I encourage you, if possible this year to focus on this effort, try not to take on outside jobs, volunteer for anything else!  ARE YOU READY TO STEP UP TO THE PLATE?

__I agree to join and participate in the AIGA/San Diego Chapter PLNU Student Group

__I agree to commit at least 15-20 hours per week to this class

__I agree to have a collaborative, open minded attitude

__I look forward to working in and with a team

__I promise not to create projects without input and support of the team

__I will attend all regular class meetings as well as any additional field trips and meet outside class with my team or buddy

__I will read 5-10 current Graphic Design and Business Magazines

__Print, How, Step, Communication Arts, Harvard Biz Review, Fast Company

__I will contribute to the class blog weekly

__I will put in a 100%+ effort into the class, no excuses, no whining, no complaining, just an all out effort!

Phase III: Portfolio Building

Phase III: Portfolio Building

• Creative Briefs for Projects (logos included)

• Portfolio Grid, Size, Format, Layout established

• Logos 1-10

• Projects 1-6

Phase II: Personal Identity

Phase II: Personal Identity

• Brand You Personalty Board

• Logo

• Stationery

• Portfolio Theme/Look

• Portfolio Table of Contents

Portfolio Map

Once you have gone through the work review process with me individually, we will make a list for you to chart onto the "PORTFOLIO MAP." This tool will assist you in organizing your work flow, manage the types of projects you have represented and give you an "at a glance" view of the work ahead!

Portfolio Requirements

Portfolio Requirements

Use this as a guide to consider the type of work your portfolio might include:

1. Brand Identity System

2. Publication Design

       Newsletters

       Catalogs

       Magazines

       Annual Reports

       Brochures

       Identity Manuals 

3. Designer as Entrepreneur

4. Product & Packaging

5. Cause Marketing

6 Logos(10)

TO BE INCLUDED:

Environmental Graphic Design (EGD)

Signage, Exhibit

Website

Motion GraphicsStationery Packages

Ads, Direct Mail, Billboards Campaign

Illustrations

Photography

Posters

Self Promotional Pieces

Business Forms

T Shirts

Menus

Book Jackets

Identity Manuals

Maps

Labels, Hang Tags

Postcards

Stamps

Currency

Flow Charts And Mind Maps

Drawings And Journals

Process Work

Design Briefs

Strong Typography

Portfolio Prep Course Description

Class meets: Mondays and Wednesdays from 6:30-8:00pm in Mac Lab

MAELIN LEVINE

Office Hours by appointment in Mac Lab, Monday and Wednesday 5:30-6:20pm

Office phone: 619.233.9633 x 105

Office email: maelinl@visualasylum.com

PLNU email: mlevine@plnu.edu

Portfolio PREP 468

Designed to prepare a professional portfolio utilizing the skills and projects acquired in previous graphic design courses. Students will create an original portfolio and develop a system for presenting their work. The portfolio will be used to obtain employment of to go onto further education. Students will be required to present their finished portfolio to department faculty and advisors for feedback.

Course Objectives

Apply the skills and knowledge acquired in areas of layout, typography, logo, 

packaging and computer illustration to create a finished work to be included in a 

professional portfolio. This semester is preparation for creating the final portfolio book documenting your work. I encourage you to participate in the end of year 

Graphic Design Portfolio Event at PLNU as well as the AIGA San Diego Portfolio review in May 2011.

Textbooks

1. Survival Writing by Claire Scrivener

2. 13th Edition Handbook of Pricing & Ethical Guidelines by The Graphic Artist Guild

Daily Planner & To do list

These can be purchased at an office supply store and are required for class.