Thursday, April 18, 2013
Friday, March 1, 2013
UPDATED PORTFOLIO SCHEDULE
SPRING PORTFOLIO CLASS SCHEDULE-FRIDAY's 8am
3/1 Introduction to the book
3/15 Portfolio Grid Rough Content Layout Due
Portfolio Cover Design
3/21 THURSDAY
Rough Layout of entire book
Photography of products (style/lighting)
Shot list
3/22 Y CONFERENCE
3/29 Tight layouts of the entire book
4/5 Final Photography completed
Final art files to Printers Portfolio pages
Resume & Biz Cards
4/5-4/19 Printing/Fabrication
4/12 Website/Behance Site Done
4/19 Portfolio Review Table Mock-up
4/25 PORTFOLIO REVIEW - PLNU
4/26 Prep for AIGA Review
4/27 AIGA PORTFOLIO REVIEW REGISTRATION
5/11 AIGA PORTFOLIO REVIEW ----EVERYONE TO PARTICIPATE
Thursday, February 28, 2013
African Branding Project
FRIDAY MORNING 8am KICK-OFF MEETING
w/Beryl Forman from the El Cajon Boulevard Business Improvement Association.
Look at all the restaurants on this site, map their locations and proximity to one another.
http://www.africanfoodsd.com/#
http://www.theboulevard.org
w/Beryl Forman from the El Cajon Boulevard Business Improvement Association.
Look at all the restaurants on this site, map their locations and proximity to one another.
http://www.africanfoodsd.com/#
http://www.theboulevard.org
Intro To THE BOOK
DECESIONS TO MAKE
-size
-binding method
-cover material
-template/grid
-content
-photo style
-layout
-credits page
The goal is to establish a template that can be repeated
with some variations to create a visually compelling yet well organized book.
Think about the parts of each page to determine the needed
elements.
1. Heading/Name
of project
2. Description
of project
objective
solution
4. Image of
your design piece
5. Process work
to get to the design piece
6. Written
description of the process
7. Page numbers
8. Quotations
When you know what is needed you can create layouts to
communicate the spreads.
Develop 1-5 templates to show how you would place elements
on your portfolio pages
Choose the best templates and develop the overall pagination
of the book showing your content and where it will fall.
Flow Example:
1. Cover
2.
Table of contents
3.
Introductory writings and images to your portfolio book (is there a
theme---this
could
be from your personal identity system, patterns etc)
4.
Project One Intro page
Multiple
spreads per project
-process
work, mood board images, mind mapping
-hero
shots, detail shots
5.
Project Two Intro page
Multiple
spreads per project
-process
work, mood board images, mind mapping
-hero
shots, detail shots
Etc.
1-10
6.
Logo page/s
7. Credits page, thank and acknowledge
instructors, photographer, collaborators, contributors
SEQUENCING
Using the fence and rail post technique we can develop the
sequence order of your portfolio. Best piece first, second best piece last and
third best as middle fence post. We should then work on the order of the
additional pieces mixing color and black and white and content.
Your job will be to turn in well-written material that
demonstrates good grammar and is spell checked. This is actually a requirement
by the department that you submit a sample of your writing.
It is advisable to double and triple spell check your copy
by setting the type in the point size, font and layout style you plan to use in
your book.
THINGS YOUR PORTFOLIO SHOULD DEMONSTRATE
Technical expertise
Flawless cutting, mounting, things straight and crisp
Variety of typographic solutions: fonts, styles and
arrangements
Solid layout
Ability to work in different formats and styles with a
variety of clients
How you think- Process work
Conceptual and writing skills
Illustration, drawing and photography
Showcase your unique skills
Techniques
Model making, tight comps, mock ups, paints, pastels,
crayons and experimental techniques, computer generated imagery, original
photos and illustrations, cut paper, exciting textures, die cuts, embossing,
pop ups, special effects, low budget to high budget
Process Work
How you solved any given design problem will become a
valuable part of your overall portfolio content. You need to collect in folders all your
developmental sketches, mind maps, word lists and dummies. These can be
incorporated into process pages.
Wednesday, February 20, 2013
Designer As Entrepreneur
Designers Are The New Drivers Of American Entrepreneurialism
Written by: Bruce Nussbaum
Designers
are merging their ways of thinking with startup culture. The result,
writes Bruce Nussbaum, is greater innovation and astounding VC success
rates.
http://www.fastcodesign.com/1665120/designers-are-the-new-drivers-of-american-entrepreneurialism
http://www.amazon.com/The-Design-Entrepreneur-Turning-Graphic/dp/B00AK3WXQG
http://brineandbyway.com/brine-and-byway/?pfsection=539413&parent=532345&pfsection_name=DESTROYED_T-SHIRTS
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