Thursday, April 18, 2013

PORTFOLIO'S TO PRESS!

We made it, all portfolio's off to press, great job.











































Friday, March 1, 2013

UPDATED PORTFOLIO SCHEDULE


SPRING PORTFOLIO CLASS SCHEDULE-FRIDAY's 8am

3/1 Introduction to the book
3/15 Portfolio Grid Rough Content Layout Due
           Portfolio Cover Design

3/21 THURSDAY
           Rough Layout of entire book
           Photography of products (style/lighting)
Shot list
3/22 Y CONFERENCE

3/29 Tight layouts of the entire book
4/5 Final Photography completed
Final art files to Printers Portfolio pages
Resume & Biz Cards
4/5-4/19 Printing/Fabrication
4/12 Website/Behance Site Done
4/19 Portfolio Review Table Mock-up
4/25 PORTFOLIO REVIEW - PLNU
4/26 Prep for AIGA Review
4/27 AIGA PORTFOLIO REVIEW REGISTRATION
5/11 AIGA PORTFOLIO REVIEW ----EVERYONE TO PARTICIPATE

Thursday, February 28, 2013

African Branding Project

FRIDAY MORNING 8am KICK-OFF MEETING
w/Beryl Forman from the El Cajon Boulevard Business Improvement Association.

Look at all the restaurants on this site, map their locations and proximity to one another.
http://www.africanfoodsd.com/#
http://www.theboulevard.org










Intro To THE BOOK


DECESIONS TO MAKE         

-size
-binding method
-cover material
-template/grid
-content
-photo style
-layout
-credits page

The goal is to establish a template that can be repeated with some variations to create a visually compelling yet well organized book.

Think about the parts of each page to determine the needed elements.
1.         Heading/Name of project
2.         Description of project
            objective
            solution
4.         Image of your design piece
5.         Process work to get to the design piece
6.         Written description of the process
7.         Page numbers
8.         Quotations

When you know what is needed you can create layouts to communicate the spreads.
Develop 1-5 templates to show how you would place elements on your portfolio pages
Choose the best templates and develop the overall pagination of the book showing your content and where it will fall.

Flow Example:          
1. Cover
2. Table of contents
3. Introductory writings and images to your portfolio book (is there a theme---this
    could be from your personal identity system, patterns etc)
4. Project One Intro page
    Multiple spreads per project
      -process work, mood board images, mind mapping
      -hero shots, detail shots
5. Project Two Intro page
    Multiple spreads per project
     -process work, mood board images, mind mapping
    -hero shots, detail shots
Etc. 1-10
6. Logo page/s
7.  Credits page, thank and acknowledge instructors, photographer, collaborators, contributors

SEQUENCING
Using the fence and rail post technique we can develop the sequence order of your portfolio. Best piece first, second best piece last and third best as middle fence post. We should then work on the order of the additional pieces mixing color and black and white and content.

Your job will be to turn in well-written material that demonstrates good grammar and is spell checked. This is actually a requirement by the department that you submit a sample of your writing.

It is advisable to double and triple spell check your copy by setting the type in the point size, font and layout style you plan to use in your book.

THINGS YOUR PORTFOLIO SHOULD DEMONSTRATE
Technical expertise
Flawless cutting, mounting, things straight and crisp
Variety of typographic solutions: fonts, styles and arrangements
Solid layout
Ability to work in different formats and styles with a variety of clients
How you think- Process work
Conceptual and writing skills
Illustration, drawing and photography
Showcase your unique skills

Techniques
Model making, tight comps, mock ups, paints, pastels, crayons and experimental techniques, computer generated imagery, original photos and illustrations, cut paper, exciting textures, die cuts, embossing, pop ups, special effects, low budget to high budget

Process Work
How you solved any given design problem will become a valuable part of your overall portfolio content.  You need to collect in folders all your developmental sketches, mind maps, word lists and dummies. These can be incorporated into process pages.




Wednesday, February 20, 2013

Designer As Entrepreneur


Designers Are The New Drivers Of American Entrepreneurialism



Designers are merging their ways of thinking with startup culture. The result, writes Bruce Nussbaum, is greater innovation and astounding VC success rates.

I recently walked into a packed hall of 200 Parsons students for an event called “Start Something--Why Creatives Need to Become Entrepreneurs,” organized by the NYCreative Interns group. Four women entrepreneurs, including Laurel Touby, the founder of Mediabistro, were up front, talking about their experiences of launching their respective businesses. The incredible energy in the room highlighted an emerging trend--the headlong crash of creativity into capitalism to forge a startup model for the future. In this new model, designers drive the force of American entrepreneurialism.
http://www.fastcodesign.com/1665120/designers-are-the-new-drivers-of-american-entrepreneurialism


















http://www.amazon.com/The-Design-Entrepreneur-Turning-Graphic/dp/B00AK3WXQG
















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